About !
Why We Rock
While there is no shortage of “merch” providers, we separate ourselves from the competition with our creativity, stellar service and a boutique experience like no other. We pride ourselves on the lasting relationships we develop and cultivate with both our clients and manufacturing partners, as without this, success could not be achieved for anyone involved.
Long Live the !
After the ASI show in 1968, Mac Fletcher and his partner Alan Wesley were at O'Hare Airport in Chicago. On an ordinary cocktail napkin, they drew the icon that would come to be associated with Fletcher's company for the next 28 years.
Mac's goal was to create an image that would not scream "advertisement," but serve as a symbol that could be simply printed and leave a long lasting impression. A simple exclamation point (!) achieved his goal and became known as the "Idea Sign." When Jack Barnhardt joined Mac in 1969, his first assignment was to take the cocktail napkin drawing and turn it into the iconic art that would come to officially represent their company.
In 1994, Mac Fletcher was critically injured on a business trip in China. Sadly, these injuries led to the sale of his company and to his eventual death in 1996. As a tribute to the late Mac Fletcher and his partners for their contribution to our professional lives, some of the former sales force use a version of the exclamation point as their company logo.
Community Involvement
Giving back to those in need is not something we should do, but something we strive to do everyday. If there is a need that we can fulfill, chances are you don’t even have to ask.
Whether it is t-shirts to a camp that helps disadvantaged children, donating lip balm and dog supplies to those serving our country overseas, or donating to the American Red Cross, we are happy to help and give as our hearts and pockets will allow.
It is our giving motto, “give with an exclamation, not an explanation,” that encompasses how we should live, work and play.